Podcasts Culture TRENDS IN THE OVER 50s MARKET MEASURING PRINT ROI FROM THE OVER 50S

MEASURING PRINT ROI FROM THE OVER 50S

Published: May 25, 2018, 5:52 a.m.

Measuring ROI From Print
Measuring the impact of your advertising in print media has always been a problem. It’s the same challenge whether your advertisement is in a newspaper, magazine, guidebook, pamphlet or even on an outdoor billboard. Here are some techniques that work particularly well for non-branding advertising that is directed at the Over 50s market.
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