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b'Getting into the field of digital marketing is no joke\\u2014the number of things you need to be on top of every day while maintaining a sense of calm and sanity can be challenging for those who get overwhelmed easily. That\\u2019s where having the right business mindset comes in, and being able to look at those fears and worries without letting them control you is important, and it can be done! Being self-aware is just part of the process\\u2014reaching out and getting help with your expertise as a business owner will help you tenfold in the end, and I know just the person to do it.
My longtime friend Jim Palmer joins me on the podcast this week! An operator of his own small business coaching company The Dream Business Coach, as well as hosting events under Dream Business Academy, Jim has been in the digital marketing game for 18 years! This week, he talks to us about the importance of your mindset, how you can go about overcoming the most difficult obstacles, and the best way to get yourself motivated for your big plans. Let\\u2019s get started!
IN THIS EPISODE YOU WILL LEARN:

Jim tells us what he\\u2019s all about! With 18 years of digital marketing experience under his belt, Jim has made quite a successful name for himself. Among his successes is his Dream Business Coaching Program, the Dream Business Academy, and a team of 13 virtual assistants that run no hassle newsletters, concierge print and mail, a custom article generator, and success advantage publishing!
Jim talks to us about the top issues that small business owners have with the mindset, stating that the most discussed issue lies with money. People often think that there\\u2019s a limited supply of money and that they shouldn\\u2019t be spending what they don\\u2019t have on things that will help them increase cash flow and overall success.
Secondly, Jim explains, are people who think too much about what other people will think of them, and what they\\u2019ll say about them. Since digital marketing requires putting yourself out there, people worry about putting their stake in the ground and stating \\u201cthis is who I am, this is why I\\u2019m awesome, and this is why I\\u2019m the best\\u201d. By making that statement, people often get worried about not living up to what they\\u2019ve said about themselves, and they don\\u2019t aim as high as they should be aiming with their digital marketing. You can\\u2019t build a dream business that way!
Jim explains how you can get out of that mindset, explaining that the most important thing is to get help. You cannot diagnose yourself, or fix yourself in this area\\u2014you need someone to push and help you along. You can overcome your inner demons and do well, it\\u2019s just a decision that you have to make! To help your mind get past these mantras, you can and should choose to be judged on the value of the content and the information of the services that you\\u2019re providing, and not the imperfect way that you\\u2019re providing it. No one is perfect, of course, but you can do the best at what you specifically excel at!
All things you have to do as a digital marketer require you to step out into the limelight and Jim explains a good saying that he was taught a few years back. The higher up the flagpole you go (the more success you have), the more your behind hangs out. And people will poke fun at you, but it\\u2019s okay because the view is much better up there. Most of the people who have time to poke fun, criticize, and call out your mistakes are the people who clearly don\\u2019t have anything going on in their own life. Don\\u2019t listen to them, anyways!
Jim talks to me about how people can get over their aversion to adspend, and investing any money in outside affairs. Most people think that they don\\u2019t have the money to spend on something like that, but when you\\u2019re in the digital marketing space and you\\u2019re doing things like paid traf...'