Jelle Prins (Uber) on global design for local audiences

Published: July 19, 2018, 3:38 p.m.

b'Designing Uber\\u2019s global app is one thing. Tailoring it for Amsterdam is quite another. As one of the first employees at Uber, Jelle Prins explains his journey to creating the first design for the company. Starting off as a student who stumbled into a meeting with Uber\\u2019s founder, Prins describes his initial skepticism and how he left the company after a year. Returning to Amsterdam, his company was acquired by Uber and he hasn\\u2019t looked back since. He explores how he continues to develop local designs for Uber\\u2019s global product.\\n\\nFull video: https://youtu.be/p5sddE9A0y0\\nAll about TNW Conference: https://tnw.to/conference'