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b'The Italian financial services market is extremely competitive \\u2014 and a market where fintechs have seized on the opportunity to disrupt. In this episode, Emma Acton, TIBCO\\u2019s Global Head of Field Marketing, chats with Luigi Vassallo, Chief Operating Officer at Sara Assicurazioni about how they have used this market opportunity to think critically about what their customers really want with respect to products, features, pricing and customer experience.'