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TTT 027: Elevating the Grocery Store Experience with Riteway Sales and Marketing
In this episode of TIBCO Tech Talks, TIBCO's Lori Witzel speaks with Elisa Westlund, Vice President of Marketing and analytics at Riteway Sales and Marketing. The two discuss how the grocery store experience is increasingly influenced by intelligent analytics, and how the skilled team at Riteway Sales and Marketing specifically leverages analytics from TIBCO Spotfire to help retailers deliver products in a more efficient and compelling manner.