ULTA Beauty Launches Prisma Ventures to Invest in Startups

Published: Oct. 3, 2022, 10:32 p.m.

Michelle Pacynski, VP, Digital Innovation at Ulta Beauty and  Fund Advisor, Prisma Ventures and Agustina Sartori, Sr Director Innovation at Ulta Beauty and Managing Director Prisma Ventures joins us to discuss the role Prisma Ventures will play in driving innovation for ULTA Beaty.

How it Works

Prisma Ventures partners with early-stage startups that are primarily Series Seed and Series A technology companies within the following innovation pillars:

  • Personalized & Data Driven Technology
  • AR, VR & the Metaverse
  • Technology-Powered Custom Beauty Products & In-Store Services
  • Social Commerce

These pillars mirror Ulta Beauty’s digital innovation priorities and growth mindset, accounting for the majority of Prisma Ventures investments. The remaining investments are reserved for opportunistic technologies beyond the company’s core digital strategy to disrupt other facets of retail, beauty, or commerce more broadly.

The Ulta Beauty Prisma Ventures team will evaluate applicants based on five key metrics:

  • Alignment with a Focus Area: Companies that align with Ulta Beauty’s four primary innovation pillars
  • Leadership & Cultural Compatibility: The startups’ management experience, ability to execute, and cultural fit to enable successful collaboration
  • Diligence & Risk Assessment: Successful completion of diligence across functions such as legal, technical, and business
  • Business Plan & Scalability: Strength of value proposition, vision, plans to reach financial goals and scale
  • IP & Differentiation: Novel capabilities, patents, and technologies

To learn more about Prisma Ventures, please visit www.ulta.com/prisma-ventures.

Give it a listen and let us know what you think?

 

Podcast Guest

Michelle Pacynski

VP, Digital Innovation, Ulta Beauty

Fund Advisor, Prisma Ventures

https://www.ulta.com/innovation/

Agustina Sartori, Sr Director Innovation at Ulta Beauty  Managing Director Prisma Ventures https://www.ulta.com/innovation/

 

 Podcast Hosts

Jeff Roster

Twitter https://twitter.com/JeffPR

LinkedIn https://www.linkedin.com/in/jeff-roster-bb51b8/

Website https://thisweekininnovation.com

Brian Sathianathan

Twitter  https://twitter.com/BrianVision

Website https://www.iterate.ai

Podcast Website

https://www.podbean.com/pu/pbblog-f8asf-af2782

https://thisweekininnovation.com

Apple

https://podcasts.apple.com/us/podcast/this-week-in-innovation/id1562068014

Spotify

https://open.spotify.com/show/2QDqTUnt6jebdRHbRzSTJN

LaunchPadOne

https://www.launchpaddm.com/pd/This-Week-in-Innovation?showAllEpisodes=true

Listen Notes

https://lnns.co/2QPSfnizE5K

 

 

 

 

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