Social Audio: A Conversation with Dr. Gautham Vadakkepatt, Director, Center for Retail Transformation, GMU

Published: Aug. 12, 2021, 5:03 a.m.

#SocialAudio #Retail #Innovation

Dr. Gautham Vadakkepatt, Assistant Professor of Marketing joined me to give an overview of the Center and discuss the evolution of social audio.  We both share our thoughts on #Clubhouse, #TwitterSpaces, #SpotifyGreenroom and the newcomer, #Callin.

If you haven’t heard of Callin yet it's because it's in private beta.  I got a tester invite and have been giving it a spin. .  We recorded this conversation in Callin.  My audio is a little wonky but Gautham’s is strong so I decided to go with what we had.

Today's Guest

Dr. Gautham Vadakkepatt

Assistant Professor of Marketing 

Founding Director, Center for Retail Transformation, George Mason U

https://twitter.com/GopalGautham

Center for Retail Transformation, George Mason University

https://business.gmu.edu/retail/

https://twitter.com/georgemasonbiz

This Week In Innovation Podcast Hosts

Jeff Roster

https://twitter.com/JeffPR

https://www.linkedin.com/in/jeff-roster-bb51b8/

https://thisweekininnovation.com

Brian Sathianathan

https://twitter.com/BrianVision

https://www.iterate.ai

Podcast Website

https://www.podbean.com/pu/pbblog-f8asf-af2782

https://thisweekininnovation.com

Apple

https://podcasts.apple.com/us/podcast/this-week-in-innovation/id1562068014

Spotify

https://open.spotify.com/show/2QDqTUnt6jebdRHbRzSTJN

LaunchPadOne

https://www.launchpaddm.com/pd/This-Week-in-Innovation?showAllEpisodes=true

Listen Notes

https://lnns.co/2QPSfnizE5K

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