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Joey founded Supplyve in May of 2021 after seeing firsthand the rampant issues in Small Retail. He's a graduate of University of Maryland's Supply Chain program, and today sits on the technology council of the National Small Business Association. Give it a listen and let us know what you think?   Today’s guest  Joey Rubinstein CEO Supplyve https://www.supplyve.com/ Podcast Hosts Jeff Roster Twitter https://twitter.com/JeffPR LinkedIn https://www.linkedin.com/in/jeff-roster-bb51b8/ Website https://thisweekininnovation.com Brian Sathianathan Twitter  https://twitter.com/BrianVision Website https://www.iterate.ai Podcast Website https://www.podbean.com/pu/pbblog-f8asf-af2782 https://thisweekininnovation.com Apple https://podcasts.apple.com/us/podcast/this-week-in-innovation/id1562068014 Spotify https://open.spotify.com/show/2QDqTUnt6jebdRHbRzSTJN LaunchPadOne https://www.launchpaddm.com/pd/This-Week-in-Innovation?showAllEpisodes=true Listen Notes https://lnns.co/2QPSfnizE5K   #innovation, #thisweekininnovation, #DigitalTransformation, #podcast, #retailpodcast, #emergingtechnologies, #5ForcesOfInnovation, #TRI2022, #Startup, #Startups, #Retailers, #retail, #retailtechnology, #retailtech, #futureofretail, #retailtrends, #supplychain, #VentureCapital, #VC, #Founders, #Entrepreneurs,#Gartner, #IHL, [00:00:00] Jeff Roster: Hello everybody. Welcome back to this week and innovation today. I have two very interesting guests. I have Joey Rubenstein, CEO of supply and kin doubt. Joey, welcome to the podcast. [00:00:11] Joey Rubinstein: Thank you so much, Jeff. It's great to be here. [00:00:13] Jeff Roster: And tell me a little bit about yourself and what you're up to, what your company's. [00:00:17] Joey Rubinstein: Sure. I studied a supply chain and entrepreneurship at the university of Maryland go TURPs. And basically after that, one of my friends approached me and he was running this independent retailer. [00:00:27] And he realizes, oh shoot. The way that we're doing our supply chain is really problematic. Everything was very manual. There were all sorts of issues in terms of the way in which they ordered, how they ordered from who they were ordering, when they were ordering you name it, they had problems with it. [00:00:40] We, started speaking to hundreds and hundreds of different people that were within the industry, trying to understand if this is a real problem or just something that was, localized [00:00:46] turns out it's a huge problem. So we dove in headfirst. [00:00:51] And basically what we're trying to do is we're trying to redefine their ordering process from their vendors and make their lives a million times. [00:00:58] Jeff Roster: So let me understand. When you [00:01:00] talk about independent, what's your definition of independent retailer? [00:01:03] Joey Rubinstein: An independent retailer is basically a one, mom and pop store all the way up to, as a chain of like 10 stores. [00:01:09] Jeff Roster: Very interesting. And today those retailers I'm thinking about my brother's place. It's probably a lot of paper. I'm not even sure. There's Excel sheets. There's probably, you're probably trying to try and replace physical [00:01:19] Joey Rubinstein: paper. Yeah. So actually initially we started out by interviewing like in-depth like a hundred different independent retailers. 93% of them were not using any sort of technology. They were using either Google sheets or pen and paper. The majority of independent retailers received their basically their orders through what's like paper. Like they actually get, invoices, physical paper, invoices [00:01:38] that's not to say that there are people that aren't familiar with technology and willing to adopt technology. It's just that up until now, they have been underserved. [00:01:46] . So basically the technology that, that we would be replacing is the technology that comes with the point of sale. So in every point of sale, that's basically wh