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b'How do you organise a billion people\\u2019s life choices? For tech giants like Google, Facebook or Apple that isn\\u2019t a flippant question: incremental design choices can have monumental significance when introduced at the scale such companies command. \\u2018They\\u2019re urban planners,\\u2019 argues Tristan Harris, \\u2018designing this invisible city that a billion people live inside, and they don\\u2019t know it.\\u2019\\n\\nCalled the \\u2018closest thing Silicon Valley has to a conscience,\\u2019 by The Atlantic magazine, Tristan Harris was formerly a Design Ethicist at Google and is now a leader in Time Well Spent, a movement to align technology with our humanity. Time Well Spent aims to heighten consumer awareness about how technology shapes our minds, empower consumers with better ways to use technology and change business incentives and design practices to align with humanity\\u2019s best interest. Previously, Tristan was CEO of Apture, which Google acquired in 2011.\\n\\nSpeaking to Seedcamp partner Carlos Espinal, Tristan calls for greater recognition by technology giants and software engineers of their ethical responsibilities. He argues that companies like Facebook, YouTube and Snapchat, which jostle aggressively for command over people\\u2019s attention in a zero-sum game, are in a \\u2018nuclear arms race\\u2019, or \\u2018race to the bottom of the brainstem\\u2019.\\n\\nGiven the perverse incentives such companies face \\u2013 such as deploying \\u2018drip-by-drip\\u2019, instant notifications to sustain people\\u2019s interest \\u2013 Tristan encourages the creation of coordinating mechanisms, akin to the Geneva Convention, and the adoption of shared norms to clean up what he calls the \\u2018pollution in the attention economy\\u2019.\\n\\nShow notes: \\nCarlos Medium: sdca.mp/2entVR3\\nSeedcamp: www.seedcamp.com\\nTime Well Spent: www.timewellspent.io\\nTristan Harris: www.tristanharris.com\\n\\nRelated bio links: \\nCarlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee\\nTristan: linkedin.com/in/tristanharris / twitter.com/tristanharris'