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b'\\u201cIf you don\\u2019t have experimentation across the full customer journey, you\\u2019re going to have a hard time growing any business,\\u201d says Sean Ellis, who coined the term \\u2018growth hacker\\u2019 in 2010 after using such techniques to ignite spectacular, low-cost growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars. \\n\\nSean is an entrepreneur, investor and startup advisor. He founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon, and is the co-author of Hacking Growth, published in April 2017. He founded and runs GrowthHackers.com, the number one online community built for growth hackers.\\n\\nSpeaking to Seedcamp partner Carlos Espinal, Sean demystifies the principles of growth hacking. He goes behind the scenes of the Silicon Valley giants famous for having deployed innovative, experimental and data-driven methods to drive growth, including Uber, Facebook, Airbnb and Dropbox, where he served as the company\\u2019s first marketer.\\n\\nSean discusses some of the actionable insights from his new book - including how startup founders can build growth teams, validate product decisions, discover the right \\u2018north star metric\\u2019 (such as drives taken in Uber\\u2019s case) to guide business decisions, and generate insights from data that spans the entire customer journey.\\n\\nShow notes:\\nCarlos Medium: sdca.mp/2entVR3\\nSeedcamp: www.seedcamp.com\\nGrowthHacking.com\\n\\nRelated bio links: \\nCarlos: linkedin.com/in/carloseduardoespinal / twitter.com/cee\\nSean: linkedin.com/in/seanellis / twitter.com/SeanEllis'