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b'We are joined by Lee McGuigan \\u2014 author of Selling the American People \\u2014 to discuss the origins of advertising / adtech and how the ad industry has been deeply entangled with operations research and information technology since the 1940s, way longer than the usual stories of when advertising and technology joined together. As Lee\\u2019s work shows, the ad industry is a perfect case study for better understanding how the science / ideology of (algorithmic) optimization broke free from its confines in military strategy or economic planning and became a set of universal methods and solutions that should be applied everywhere.\\n\\n\\u2022\\u2022\\u2022 Lee\\u2019s book \\u2013 Selling the American People: Advertising, Optimization, and the Origins of Adtech https://mitpress.mit.edu/9780262545440/selling-the-american-people/ \\u2018\\n\\u2022\\u2022\\u2022 Follow Lee \\u2013 https://twitter.com/ljamesmcguigan \\n\\nSubscribe to hear more analysis and commentary in our premium episodes every week! https://www.patreon.com/thismachinekills \\n\\nHosted by Jathan Sadowski (www.twitter.com/jathansadowski) and Edward Ongweso Jr. (www.twitter.com/bigblackjacobin). Production / Music by Jereme Brown (www.twitter.com/braunestahl)'