Rick Kilby on ThirtyFour-50

Published: April 18, 2014, 4:59 p.m.

Rick Kilby
Although historians have long debunked the myth of the conquistador’s search for the Fountain of Youth,Finding the Fountain of Youth: Ponce de Leon and Florida's Magical Waters (University Press of Florida; $14.95) shows how myth became inextricably tied to the image of the Sunshine State. Featuring reproductions of eye-catching postcards, vintage advertisements, vibrant photos, and other “Ponceabilia,” the book reveals how Florida itself has been transformed into a veritable Fountain of Youth. Kilby, president of Kilby Creative, is a graphic designer.