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b'There\\u2019s a pandemic outside, and it\\u2019s pushing community financial institutions to re-examine their operations and pivot to meet account holders where they are: at home. Unfortunately, this turn of events has also caused some people to assume that just because people can\\u2019t visit the branch, they don\\u2019t want to open a new account. The opposite is true, and our guest, Kasasa Chief Marketing Officer Keith Brannan is here to unpack some surprising marketing metrics and counterintuitive strategies that you don\\u2019t want to miss.\\n\\xa0\\nResources:\\nHere\\u2019s an article from Nielsen that talks about some of the consumer behavior changes that we\\u2019re seeing.\\nThe Kasasa Exchange\\nFollow Kasasa on Twitter'