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b'The importance of a national brand remains a controversial topic, especially for community banks and credit unions. You might be shooting yourself in the foot to carry the same brand of product as a nearby institution, or you might be piggy-backing on momentum you couldn\\u2019t build otherwise. Craig Raughton, a Senior Vice President with Kasasa helps unpack the issue, based on a real-world case study in greater Nashville area. If you ever heard the term \\u201ccoopetition\\u201d and wondered what it really means, this is the episode for you.\\n\\xa0\\nResources:\\nThe Kasasa Exchange\\n\\xa0\\nFollow Kasasa on Twitter\\n\\xa0\\nCraig\\u2019s book recommendations:\\nLove is the Killer App\\xa0\\nRadical Candor'