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The importance of a national brand remains a controversial topic, especially for community banks and credit unions. You might be shooting yourself in the foot to carry the same brand of product as a nearby institution, or you might be piggy-backing on momentum you couldn\u2019t build otherwise. Craig Raughton, a Senior Vice President with Kasasa helps unpack the issue, based on a real-world case study in greater Nashville area. If you ever heard the term \u201ccoopetition\u201d and wondered what it really means, this is the episode for you.\n\xa0\nResources:\nThe Kasasa Exchange\n\xa0\nFollow Kasasa on Twitter\n\xa0\nCraig\u2019s book recommendations:\nLove is the Killer App\xa0\nRadical Candor