Reaching new borrowers with Chris Cohen

Published: Nov. 3, 2021, 9:59 p.m.

b'Reaching new borrowers is extremely challenging right now. There are privately funded marketplace lenders who are targeting consumers with sleek digital experiences and competitive rates. In this episode we talk with Chris Cohen, Kasasa\\u2019s Chief Innovation Officer about ways that community financial institutions can differentiate their retail lending portfolios and win back the consumers in their backyard. You don\\u2019t need to build everything in-house when there are partners who share your values and passion for helping everyday people.\\n\\xa0\\nIn this episode we discuss:\\nThe challenges that community financial institutions are facing.\\nHow creditworthiness has changed.\\nWays that the pandemic economic situation differs from the financial crisis of 2007/2008.\\nWhat Kasasa is doing to help our clients compete.\\nHow you can level the playing field.\\nStories from Kasasa Loan borrowers and what makes them raving fans.\\nAction that you can take this week to help your lending team gain an edge.\\n\\xa0\\nCheck out the Kasasa Exchange\\n\\xa0\\nFollow Kasasa on Twitter and LinkedIn\\n\\xa0\\nListen to all the episodes of Thinking Outside the Vault.'