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b'They say big changes are coming to the world of digital advertising. For some folks, it feels like the beginning of an earthquake, for others just tremors like we\\u2019ve felt so many times before. Whatever 2022 holds you can bet that the winners will be the marketers who leaned into the change. In this episode, we talk with CW Warwick the VP of Consumer Marketing and Thomas Shields the VP of Marketing Enablement at Kasasa about what changes to expect in 2022 and how to create positive momentum and growth for your community financial institution.\\nIn this episode we discuss:\\nFour big changes that will affect how community financial institutions market in 2022.\\nWhat first- and third-party cookie tracking really means.\\nHow to use social media without feeling totally dependent on it.\\nThe power of 1:1 messaging.\\nWays you can use text messaging and direct mail to connect in meaningful ways with consumers.\\nThings you can do this week to upgrade your marketing game.\\nCheck out the Kasasa Exchange\\nFollow Kasasa on Twitter and LinkedIn\\nListen to all the episodes of Thinking Outside the Vault.'