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b'The technology and techniques your institution relies on to provide excellent account holder service should change with consumer demand. Today\\u2019s consumers are less and less inclined to come into the branch for service. They want to conduct their financial business using their smartphones and devices \\u2014 but email only goes so far. When you use 1:1 text messaging to engage account holders in conversation, your messages get read, and their needs get met. It\\u2019s a win-win for everyone. In this episode, we talk with a special guest, Scott McArthur, Chief Revenue Officer of Statflo. Scott brings a wealth of experience and insight to this developing field. He is also passionate about helping community financial institutions leverage this technology.\\n\\xa0\\nIn this episode, we discuss:\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\xa0\\nWhat is 1:1 SMS (aka \\u201ctexting\\u201d) communication?\\nConsumer demand for this type of communication.\\nHow engagement with 1:1 SMS outperforms email by a long shot.\\nHow a tool like Statflo can fit into your institution\\u2019s consumer experience\\nWhy true personalization requires a conversation, not just data.\\nWhat you can do this week to move closer to using 1:1 SMS technology with your consumers.\\n3 things you should know before you jump into 1:1 SMS communications.\\n\\xa0\\nCheck out the Kasasa Exchange\\n\\xa0\\nFollow Kasasa on Twitter and LinkedIn\\n\\xa0\\nListen to all the episodes of Thinking Outside the Vault.'