Podcasts History The Why Factor Why do we find it hard to cut our losses?

Why do we find it hard to cut our losses?

Published: May 6, 2019, 1 p.m.

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At some point in our lives, we\\u2019re all likely to make an investment, in time or money or effort, which goes wrong. But, when we know we\\u2019re in a hole, why do we find it so hard to stop digging? Realising when we should cut our losses is a decision making skill that\\u2019s important in all areas of our lives. In this Why Factor Sandra Kanthal examines why we should all learn how to avoid the 'sunk cost' fallacy.

Guests:

Spencer Christian - author, You Bet Your Life\\nWandi Bruine de Bruin - professor of behavioural decision making, Leeds University Business School \\nDean Yeong - Malaysian writer and entrepreneur \\nLior Sheffer \\u2013 post-doctoral fellow, Department of Political Science, University of Toronto\\nChristopher Olivola - assistant professor of marketing, Tepper School of Business, Carnegie Mellon University\\nClaire Gregory \\u2013 co-founder, The Female Fitness Academy

Presented and produced by Sandra Kanthal\\nEditor: Richard Knight

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