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Today\\u2019s guest is going to be of special interest to any of you natural health or functional medicine practitioners out there, whether you\\u2019re already in practice or just thinking about getting into this field. Seth Conger has been a business leader and innovator in the functional medicine world since 2013. He\\u2019s helped bring several businesses to seven figures and beyond. He also created a cognitive decline and Alzheimer\\u2019s startup geared at helping people in those spaces.

Seth is now the COO of Freedom Practice Coaching, a company that helps practitioners reinvent and maximize business and client outcomes. We go deep into some practical tools practitioners can use to grow as entrepreneurs. We also talk a lot about functional medicine in general and the direction it should hopefully go over the next few decades. It\\u2019s a truly fascinating topic and I learned so much!

Episode Highlights With Seth Conger

• How life\\u2019s most unexpected experiences (for him, becoming a truck driver) can open doors you never thought possible
• The functional medicine difference: working from symptoms to root cause and first principles
• Why not to run your small practice like a hospital or corporation (and what to do instead)
• The need for business education in the doctor/naturopath sector
• Why the acute care model in the U.S. isn\\u2019t enough, and how to rethink the system
• The importance of creating an emotional connection with the patient in good, long-term holistic care
• Techniques for developing effective health programs to get the patient to their destination
• How to recognize when it\\u2019s time to grow your team/practice
• Why marketing and advertising on its own is not enough
• Seth\\u2019s experience with neurofeedback and biofeedback, and its impact on brain health
• An important lesson he learned from a business launch failure
• How to adjust and reinvent as a practitioner in a post-COVID world
• And more!

Resources We Mention

• Freedom Practice Coaching
• Get Seth\\u2019s free 14-page \\u201cPackaging Your Services Blueprint Guide\\u201d here
• Seth Conger et al, Reversal of Cognitive Decline,\\xa0Journal of Alzheimer\\u2019s Disease and Parkinsonism
• The Psychology of Money\\xa0by Morgan Housel
• What\\u2019s Within You: Your Roadmap to Living Life With No Barriers by Tom Lillig and David Shurna

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