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Ever\\xa0struggle to find a way to turn off cravings for junk food like cookies, candy, or soda \\u2026 or even for healthy foods like whole carbs, sweet fruits, and dark chocolate? (\\u2018Duh\\u2019 question, right?)

If so, you are definitely not alone, and you needn\\u2019t feel guilty. You\\u2019re not broken. You\\u2019re just eating the way you\\u2019ve been wired.

Tune in to find out what I mean!

Enter Robb Wolf, Appetite\\xa0Expert

It\\u2019s a real honor to have Robb Wolf on the show today. He\\u2019s one of the world\\u2019s leading experts on Paleolithic nutrition and the\\xa0New York Times bestselling author of The Paleo Solution Diet.

His new book (about to be released at the time of this podcast) is called\\xa0Wired to Eat, and it\\u2019s all\\xa0about how to literally rewire your brain in a positive way and turn off cravings when it comes to food.

Robb inspires thousands of people around the world every day with his philosophy on healthy eating, especially through his top-ranked podcast and wildly popular seminar series. As a former research biochemist and also California State Powerlifting Champion, he\\u2019s no lightweight! He brings an energy I really admire to everything he tackles.

Let\\u2019s find out what he has to say!

Wired to Eat \\u2026 But How Do I Turn Off Cravings?

Robb realized after finishing his first book that there was much more to be written on the subject of the Paleo diet and health.

A\\xa0Paleo approach is the starting point, sure, but there is a huge variation in the way people respond to different foods. Some people do well on low-carb diets \\u2026 some don\\u2019t. Some do well with grains \\u2026 some\\xa0feel better off of them. Some do great on a ketogenic diet for a while, and then develop puzzling new health symptoms.

So what\\u2019s a health-conscious person to do?

Wired to Eat\\xa0takes a broad (and deep) look\\xa0at the neuroregulation of appetite and the disturbances modern life introduces to our body\\u2019s natural desire to eat to survive. The truth is,\\xa0we are genetically wired to eat more and move less. Not long ago in a premodern society, this was needed for survival.

This is the total opposite of what the health movement (experts) tells us. Eat less! Move more! And you\\u2019ll be healthy!

Any wonder then that it\\u2019s hard to make good choices?

Robb\\xa0believes understanding why it\\u2019s so hard to \\u201ceat right\\u201d and make \\u201cgood choices\\u201d\\xa0helps dispel emotion and guilt surrounding food. And this will help us identify other psychological issues that might make it hard to turn off cravings.

But how to do it?

The 7 Day Carb Test Plan: Robb\\u2019s Prescription for You

One really neat tool in Robb\\u2019s\\xa0Wired to Eat\\xa0book is his 7-Day Carb Test Plan. This part of the book moves away from general research and advice to talk\\xa0about what type of foods\\xa0your body might favor.

This test gives confidence that if you choose to eliminate a food, it\\u2019s worth the sacrifice. You will actually know whether or not you do well a certain food rather than blindly following\\xa0a one-size-fits-all diet prescription.

Again, the Paleo diet is the starting point \\u2026 not the perfect diet. If you tolerate beans well, you should keep eating beans!

It\\u2019s pretty ingenious that Robb recommends using a glucometer during this carb test. Not many diet prescriptions\\xa0give an actual biological picture of a specific person\\u2019s\\xa0insulin resistance and response to carbohydrates the way this te