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b'Today we\\u2019re talking about images versus videos with Facebook ads. An interesting topic that we deal with every single day. We hear this question every day, \\u201cDo I need videos?\\u201d

Yes, you do need videos. We\\u2019re going to get into a lot of cool stuff in today\\u2019s episode about images versus videos, mainly about videos because there\\u2019s a lot you can do wrong.

There\\u2019s a lot you can do right too, so we\\u2019re here to guide you in the right direction.

Eric\\u2019s got a background in video and he\\u2019s going to share some really cool stuff about videos. This episode is chock-full of tips we\\u2019ve used to grow a number of campaigns and businesses. Here are a number of highlights from the episodes and things we cover:

The Numbers You Need to Watch:

\\u2013 CTR \\u2013 Click through rate, are people taking action?
\\u2013 Watch Time \\u2013 How long are they watching?
\\u2013 Video Views \\u2013 How many views are you getting? Is the sound on or off?

Contributing Factors

\\u2013 Trust \\u2013 Are you a trusted brand or business? Are viewers familiar with you and your offer?
\\u2013 Niche \\u2013 Are you focusing on a certain market?
\\u2013 How much needs to be explained?
\\u2013 Celebrity/Influencers \\u2013 Are they your competition? Can you tap into them?
\\u2013 Offer \\u2013 Good vs Bad
\\u2013 How well thought out is the video?
\\u2013 When is it \\u201cOverkill\\u201d with videos in Facebook ads?

Video Makeup

\\u2013 Does the video catch or hook your prospect in the first second?
\\u2013 Average watch time is 6 seconds \\u2013 This means you need to get someone to click in 6 seconds.
\\u2013 Best length for your video? It depends, but generally 30 seconds or less.
\\u2013 1000 x 1000 \\u2013 great size for repurposing.
\\u2013 Are there captions? \\u2013 Rev.com
\\u2013 Is it shot in a house/environment that fits the avatar?
\\u2013 How is your audio quality? It needs to be good.
\\u2013 Production quality: Tik Tok vs High Production Quality

As you can see, this episode is jam-packed with goodness. If you are running ads or looking to up your ad game, the tips we unpack could do wonders for your campaigns. We know, because they\\u2019ve helped us and our clients a ton.

Also, we\\u2019re in the trenches every day running ads. If anyone\\u2019s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We\\u2019re going to talk about this in another episode, but get the checklist so you can be prepared.

Notes and more here: https://www.spotlightsocialadvertising.com/16

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

Connect with Jason and Eric: info@sportlightsocialllc.com

The Truth About Social Ads
https://businessinnovatorsradio.com/the-truth-about-social-ads/

Source: https://businessinnovatorsradio.com/16-images-vs-videos-with-facebook-ads-who-wins'