11. Charging for Additional Agency Services

Published: Feb. 8, 2021, 8:26 p.m.

b'Do we sell additional \\u201cAgency Services?\\u201d Sometimes. We focus on Facebook and Instagram ads, that\\u2019s what we specialize in, that\\u2019s what our superpower is, and that\\u2019s what we do the best.

But we always get asked by clients and we get referrals, \\u201cHey, do you build landing pages? Do you do this, or do you do that?\\u201d We\\u2019ve said \\u201cno\\u201d to a lot of stuff. But we\\u2019ve also, in the last year or so, said \\u201cyes\\u201d to a lot of additional services.

So, with this episode we, Jason and Eric, give you some guidance and guidelines, things to think about when taking on additional services.

\\u2013 How much to charge, and what not to charge?

\\u2013 Should you \\u201cWhite Label\\u201d your services?

\\u2013 Do you give away \\u201cfreebies?\\u201d And when do you mark up software and other tools?

\\u2013 Is it okay for a client to hire you, then fire you and take your work to their \\u201cin house\\u201d team?

\\u2013 And much more!

We\\u2019re letting you learn from our stories and mistakes, because your work, if good, should be valued by your clients. And you should charge accordingly.

Most of us as agency owners have fallen into the trap of saying \\u201cyes\\u201d to too many things and not charging enough. It\\u2019s a dangerous cycle, a vortex that can be tough to get out of sometimes. We\\u2019re here to help you avoid some pitfalls, if you\\u2019re an agency owner or are starting an agency.

Also, if anyone\\u2019s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

Apple pushed the release of the iOS 14 Facebook update another two months, so, we have a little bit more time. We\\u2019re going to talk about this in another episode, but get the checklist so you can be prepared.

Listen here: https://www.spotlightsocialadvertising.com/11

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

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