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Every business, regardless of size, is tasked with the challenege of effectively communicating what they do and, more importantly, who is their best client. For some professions it may be very obvious. For other businesses to may take a more thought. Regardless, every business can benefit from crafting a clear and specific message that communicates what they do and who is their best client.

My guest, Chris Meister, will explore how he can create a clearer message for his coaching business.