BONUS Ep. 604 A Skill Every Entrepreneur Needs, But Most Get Wrong

Published: Feb. 28, 2016, 5:33 p.m.

Ben Settle is author and publisher of the monthly newsletter Email Players (which I myself subscribe to). Over the past 14 years he's written ads, created email campaigns, and cooked up marketing strategies for clients that have collectively earned tens of millions of dollars in sales in hyper-competitive markets.