Podcasts Technology The Tech Trek Data Strategy Driving Business Outcomes

Data Strategy Driving Business Outcomes

Published: Nov. 28, 2023, 9:21 p.m.

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In this episode, Amir interviews Aaron Wilkerson, Carhartt's Senior Manager of Data Strategy and Governance. They discuss improving business outcomes and the importance of data in achieving that goal. Aaron shares insights on the strategy and accountability required for data-driven decision-making. They also touch on the role of technology in driving business success. Overall, this episode provides valuable insights for those responsible for data and technology in any industry.

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Highlights

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[00:04:26] Tying data strategy to brand.\\xa0

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[00:07:12] Data as the centerpiece.\\xa0

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[00:13:39] Elevated strategic vision\\xa0

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[00:15:54] Data governance and challenges.\\xa0

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[00:19:35] Change management and education.\\xa0

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[00:22:10] Finding the champion.\\xa0

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[00:26:23] Tying data to business outcomes.\\xa0

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[00:28:14] The evolving role of CDOs.\\xa0

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[00:32:39] Attributing work to forecast.\\xa0

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[00:34:35] Attaching work to business outcomes.\\xa0

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[00:37:56] Revenue growth through digital channels.

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Thank you so much for checking out this episode of The Tech Trek, and we would appreciate it if you would take a minute to rate and review us on your favorite podcast player.

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Want to learn more about us? Head over at\\xa0https://www.elevano.com

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Have questions or want to cover specific topics with our future guests?

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Please message me at\\xa0https://www.linkedin.com/in/amirbormand\\xa0(Amir Bormand)

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