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b'This week we talk with Farrah Bezner, The Culture Maker. Farrah is the Marketing Director for Halls & Candy at Mondelez International, one of the world\\u2019s largest snacks companies with the No. 1 position globally in Biscuits, Chocolate and Candy. Besides having a very sweet disposition(it\\u2019s true!), Farrah has instituted ground breaking marketing programs for such iconic brands as Sour Patch, Philadelphia Cream Cheese and Maxwell House Coffee. With Sour Patch, she\\u2019s connected the well known candy brand to today\\u2019s millennial audience by creating unique engagement programs that\\u2019s translate beyond traditional branding. Your going to learn all about how to make candy famous with the Tech Cat and Farrah Bezner, the Culture Maker.\\nLive performance at The Patch in Austin with X Ambassadors (former Patch guests, have blown up recently in popularity): https://www.youtube.com/watch?v=T13p1POMXE4'