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Eric Thompson is Founder and Lead Consultant at b2a advisors where he works with partners and clients focused on everything from creative product and platform development, to original programming and content distribution, what doesn’t this guy do! Eric has a keen understanding of how all the players and pieces come together in this exciting age where content rules and brands have great stories to tell. Eric worked at some small companies like Intel Corporation and Microsoft's MSN and Xbox Divisions. While at Xbox Eric did alot of cool stuff that you’ll hear about and yes, he’s a great gamer. Let’s take a moment to chat with the Branded Content Fellow.