Podcasts Technology The Tech Cat Show Hot off The Press from IAB's Digital Upfronts 2021 with Eric John, VP Media Center, IAB

Hot off The Press from IAB's Digital Upfronts 2021 with Eric John, VP Media Center, IAB

Published: May 5, 2021, 1:30 p.m.

b"This week we chat with Eric John, the Vice President of the Media Center at the IAB (Internet Advertising Bureau) at the IAB's NewFronts, which is the world's largest digital content marketplace that gives media buyers a first look at that content from the biggest names in media and entertainment. Eric shares with us some of the top trends in the marketplace and what's going on with the convergence of digital and television."