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Tao of Sports Ep. 96 - Amber Cox (President/COO, Phoenix Mercury)
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Having the No. 1 selection in the WNBA Draft is never easy, especially when there are three potential game-changers in women\\u2019s basketball in that draft class. Phoenix Mercury President/COO Amber Cox talks about the franchise\\u2019s top pick as well going after new fans in a constantly changing marketplace. Cox talks about the importance of women\\u2019s basketball, how the Mercury\\u2019s 2004 No. 1 overall pick, Diana Taurasi, has \\u201cstreet cred with the guys to help the WNBA franchise draw out a continuously strong fan base. Twitter: @MercuryMaven'