Tao of Sports Ep. 79 - Michael Larsen (Director of Ticket Sales & Assistant Mark

Published: March 29, 2013, 7 a.m.

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Michael Larsen heads the ticket operations for one of the most successful independent baseball teams in the country, the Fargo-Moorhead Redhawks. Larsen talks about the challenges with attendance, promotions, and how to garner crowds that come back several times over the year. Larsen also talks about what it takes to get into sports, some of the ways in which interns are used by a team in their first job in sports. Twitter: @FMRedhawks'