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Tao of Sports Ep. 53 - Brian Killingsworth (VP of Marketing & Brand Strategies,
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Bryan Killingsworth has one of the most dynamic positions in the NFL today. The VP of Marketing & Brand Strategy for the St. Louis Rams, his task is to alter the perception of each home gameday, reinvigorate fans and ensure a high attendance mark even if the team isn\\u2019t winning many games on the field. Killingsworth talks about different marketing & brand affinity concepts he\\u2019s employing, as well as his time with the Tampa Bay Rays as Sr. Director of Marketing & Promotions, where the team finally decided to drop the \\u201cDevil\\u201d from the hometown moniker.'