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Collegiate Consulting Founder Russell Wright started out with a simple third-party sales concept for university athletic departments: while other third party sales focused on the big schools, Collegiate Consulting would try to help the small schools as well. Since opening their doors, Collegiate Consulting has serviced over 300 institutions, conferences, and organizations in 45 starts in the U.S., Canada, and the United Kingdom. Wright talks about selling university athletic departments on sales model concepts and the push-back often felt from change.'