BROADCASTS.com

b'The digital media landscape changes daily, especially in the sports world where teams are trying to show impact on various platforms. Peter Stringer\'s role at the Boston Celtics is about focusing on specific platforms and making them into viable content streams for those who follow the Celtics. Stringer talks about The Celtics "Home Court Advantage" app, the first live streaming mobile app in the NBA that he helped launch, as well as how it fits into the overall paradigm of the Celtics content strategy. Stringer discusses some of the various social media platforms available to sports teams, including Twitter and Facebook, and how the organization tries to maximize encounters on both. Stringer also highlights what he considers personal branding on social media as well as how short-term thinking can harm long-term career goals when it comes on what to post and what to say on various online platforms. Twitter: @PeterStringer'