BROADCASTS.com

b"Chris Yates is one of the new age media brands in sports, extending out through the Internet through social media, especially with Google Plus Hangouts. Yates talks about what works, and what doesn't, in digital media as well as why patience is one of the valuable keys to building up a credible brand online. Yates discusses his infamous first interview with Grumpy Cat, as well as how he has interacted with and created a large audience in a space that rivals some small traditional media platforms. Twitter: @ChrisYates11"