Tao of Sports Ep. 20 - Jason Martin (Director of Ticket Sales, The Ohio State Un

Published: Jan. 16, 2013, 1:30 p.m.

b'Jason Martin has been at the forefront of out-bound ticket sales at major universities since joining Ohio State in 2008. Martin\'s leadership oversaw the building & subsequent leading of a brand new outbound ticket sales department (from the ground up). While other university athletic departments contract out their ticket sales to third party companies, The Ohio State\'s model has focused on non-football sales, earning $125k in its first year to over $1 million in year 4. Martin talks ticket sales, building a staff, customer service and serving every sport that the Buckeye sells admission to.
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