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Canadian sports sponsorship is discussed with Craig Purcell, who has had a heavy influence on sport north of the American border. Purcell has represented organizations such as NFL Canada, SiriusXM Radio, Ottawa Sentators, Buffalo Bulls, Skate Canada and the CFL. Purcell talks about working as president of Insight Sports to help develop the inaugural Buffalo Bills Toronto Series for all suite and corporate partnerships, as well as some of the lessons learned from the experience as a whole.'