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b'Bill Guertin is an expert speaker and sales motivator, with 25+ years in successful small-market broadcast advertising sales, medical sales, and sales training. CEO of The 800-Pound Gorilla, a sales improvement company that works with a diverse mix of companies and individuals to help them become the dominant player (the "800-Pound Gorilla") in the market they serve. Bill\'s affiliated company, Stadium Gorilla, works specifically with the ticket sales departments of professional sports teams, including those in the NBA, NFL, MLB, NHL, MLS, NASCAR, and others.\\xa0 Bill is the author of two books, including "Reality Sells: How to Bring Customers Back Again and Again By Marketing Your Genuine Story," (WBusiness Books) and "The 800-Pound Gorilla of Sales: How To Dominate Your Market" (John Wiley & Sons). Guertin talks ticket sales on the podcast, as well where the sports industry is headed.
A companion piece is "Diagnosing Prospects" which is exclusive to Premium Subscribers. Download the FREE App in the iOS/Android App store to listen to this exclusive material.'