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The complex world of supply, demand and dynamic pricing is broken down in stark detail with Analytix President Anil Malhotra. The conversation extends into both the primary and secondary ticketing market, as well as the philosophical reasons why to and why not to dynamically price tickets. Malhotra works with major symphony orchestras and sports organizations in the U.S., Canada, Australia & Europe on pricing analytics, and his knowledge in the area extends beyond the seats into the hard numbers of how customer buying habits factor into price, supply and demand. www.analytixlive.com'