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Tao of Sports Ep. 163 Luke Burket (VP of Sales, Evansville Iceman)
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Luke Burket provides a fascinating case study of what the customer wants compared to what sales staffs focus on, in terms of selling sports. Burket discusses his role within the Evansville Iceman, how his title hasn\\u2019t changed his motivations or drive, and how keeping an office close to his staff is one of the key\\u2019s to his success. Twitter: @LukeBurket'