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Personal athlete brand is a huge market, especially with social media, and that\\u2019s where Gil Pagovich performs some of his best skills, using his passion for sports marketing and communications to design the right message for his clients. Pagovich, who spent seven years as an instructor at NYU teaching a class called \\u201cThe Sports Agent\\u201d and discusses creating, nurturing and selling an athlete\\u2019s brand to the biggest US and Canadian companies.'