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Tao of Sports Ep. 127 Jason Gonella (President, Quickstrike Partners)
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The forgotten child of sports revenue is sometimes its more valuable member, that being premium seating options. Thought for a long time to be an easy win with high end partners, since the economic crash of 2008, teams have found it harder to sell a premium seat. Jason Gonella talks about the role of premium seating, what exactly those customers are looking for, and how to build up a stronger base of premium seating which is valuable real estate on the seating map. A former VP of Sales for AEG & The Rose Bowl, Gonella has worked in over 17 years in premium seating, his clients include AVP Volleyball, the Los Angeles Angels, MKTG, PrimeSport, Santa Anita Park. Twitter: @JasonGonella'