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The best way to examine something is to see how the rest of the world reacts to it and that\\u2019s where John Manning comes in. Manning\\u2019s pricing principles are based in Australia, but has several years of experience in the Asian markets, focusing on the psychology of why we buy and what value we place upon it. Manning discusses some of the misconceptions that business have on pricing and how to ensure that the true value is reached each time when putting a number on a product\\u2019s value. Twitter: @PricingProphets'