Tao of Sports Ep. 116 Bill Nielsen (VP of Sales, Scarborough Sports Marketing)

Published: May 5, 2013, 7 a.m.

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Prospect leads are the name of the game in corporate and ticket sales, something that Bill Nielsen has helped provide to various college and professional team sales departments. Nielsen talks about the surveying that is also performed by Scarborough Sports Marketing, helping determine impact of branding as well as price points for sports franchises in the area of fan development.'