BROADCASTS.com

b'The bridge between the accumulation of consumer data and actionable data in sports revenue generation is narrowing in focus daily. Lenny Groh discusses how the advent of social media data collection is now starting to yield out measurable returns for sports teams and concert ticket buyers, as clients are starting to figure out exactly what makes an online transaction occur. Groh talks about the methodology that transforms a message into a marketing sale. Twitter: @lennygroh'