BROADCASTS.com

b'The Citadel is one of the most storied institutions in the
United States, but growing its revenue for its athletic programs
takes time and care. Assistant Athletic Director of Ticket Sales
& Revenue Chris Baretta has helped transform the paradigm by
building a sales training academy with interns and student workers.
Leveraging his experience with the Seattle Seahawks & Sounders
FC, Baretta discusses what he looks for in an academy candidate, as
well as how he looks to strategically sell-out the house, including
premium inventory. Baretta discusses the issue of discounting and
complimentary tickets, as well as how to create a buying public in
the rich-tradition of The Citadel athletic department. Twitter:
@Chris_Baretta'