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b'NASCAR has few tracks that stand up to the legendary status of
Talladega, which in racing lore may also be cursed in the minds of
some drivers and racing fans. Josh Harris discusses how to sell a
massive track in the Deep South, especially when all eyes go on one
of the centerpieces in the state of Alabama annually. Not just for
racing, but for tailgating culture, which can extend two entire
weeks of "The Big One" in multiple speedway formats. At one time,
Talladega boasted a seating capacity of 175,000. Harris talks about
the current seating capacity of 80,000 and the strategy of filling
it for each of the many races throughout the year.'