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Ep. 622 - Eric Nichols (Associate AD/CMO, South Carolina)
b"When the legendary H.B.C. (Head Ball Coach) retires mid-season from your school, it can change a marketing plan in short order. South Carolina Associate AD/CMO Eric Nichols talks about the differences in a global and local sense, then examines how to best develop a marketing plan that will stand the test of time. A former president of NACMA, Nichols discusses his thoughts on drawing out audiences, including to sports that are 40 miles away from campus and aren't the highest of profiles. Nichols presents his case for why being at the National Sports Forum is vitally important to his growth as a sports marketer. Twitter: @EricNichols"