BROADCASTS.com

b"The Vermont Lake Monsters may be one of the few professional teams in The Green Mountain State, but they also play in one of the oldest ballparks in all of Minor League Baseball. General Manager Joe Doud discusses some of the challenges with keeping up on fan expectations of ballpark experience, along with how the Lake Monsters have been able to drive attendance the last few years. Doud talks about engaging the fans as well as the Lake Monsters' own staff, by shagging a few balls in the outfield during batting practice, and making sure that every attendee feels like they are one of the family. Doud shares his insight into making sure that promotions work, and even when they don't, learning lessons on improving the marketing plan each season. Twitter: @JoeDoud"