BROADCASTS.com

b'The global power of social media has helped smaller NCAA Division I conferences equal the playing field, and Steve Chen is one of the key examples of harnessing that power for the 9-school Big West Conference. Chen shares some of the ways in which his role is defined by expanding awareness and attention of specific branding mechanisms, as well as highlighting various individual efforts of student-athletes. Chen talks about some of the pitfalls of having a school that is up to 3-hours behind other schools, but also some of the ways that they are not left behind in media attention by the conference overall. Chen provides examples of his attitude of being willing to help out regardless of the job role, including overseeing ticketing for conference tournaments. Twitter: @BigWestMD'